Facebook supports SMEs in Nigeria, others through Economic impact programmes

Facebook, an American company offering online social networking services, Tuesday, renewed its commitment to equip small businesses in Nigeria and other African countries with digital marketing skills to help them stay open, connect with and acquire new customers to survive challenges presented by Coronavirus.

The Economic Impact Programmes, which will be offered virtually are Boost with Facebook currently implemented in 11 African countries, targeting over 41,000 small businesses, SheMeansBusiness, available in Nigeria, South Africa and Senegal reaching 7,500 participants, Digify proffered in Nigeria, Kenya and South Africa with 230 participants and aspiring entrepreneurs programme which works with 360 participants in Nigeria.

These programmes, available virtually from June 23rd 2020 will include 90 minute long Instructor-led live webinar sessions featuring presentations, demonstrations, lectures and virtual discussions. As part of this, there will also be Facebook/Instagram Live sessions that will feature business owners, entrepreneurs, and startups who will provide seminars and talks on various topics, with trainers also hosting ‘office hours’ to accommodate questions asked by participants.

Commenting on the announcement in a statement on Tuesday, Phil Oduor, Policy Programs Manager for Economic Impact and Digital Literacy, Facebook said, “We know that businesses all over the continent, especially small businesses, are experiencing unexpected challenges. These specially curated programmes will provide much-needed support and advice to SMBs looking to build, establish and grow their businesses.”