Promasidor restates commitment to providing quality food products for Nigerians

Temitope Adeoluwa
The Managing Director Promasidor Nigeria Ltd, Mr Anders Einarsson, has said that Twisco launch reaffirms the organization’s commitment to designing quality food products to keep Nigerian families nourished at all times.

This was disclosed in a recent launching event of Twisco Chocolate Drink Powder aimed at boosting energy and nutrition needs of consumers to Powder their Dreams.Twisco is a premium chocolate drink powder which is said to deliver optimal nutrition and energy is fortified with a branded active ingredient called ENERFORT.
During the Twisco official contract sign-on of the Brand Ambassador, Mr Einarsson noted that Tiwa Savage’s personality and career exploits in the Nigerian and the global entertainment industry is in sync with Promasidor’s brand-building objectives.

“Tiwa is a great Nigerian, multi-award-winning singer and songwriter known worldwide. She is a multi-talented Nigerian whose brand equity rating remains remarkably inspiring and admirable. In addition, she is a mum of a fun-loving and energetic boy named Jamil, and supports her son in achieving his dream which is what Twisco stands for,” he stated.

Also speaking during the event, the Marketing Manager, Promasidor Nigeria Ltd, Mr Abiodun Ayodeji said the introduction of Twisco Chocolate Drink Powder into the Nigerian market was designed to meet the nutrition needs of the Nigerian child, adding that all members of the family are expected to enjoy the goodness of the new offering.

“Twisco has the goodness of cocoa, malt and milk come. It comes in a premium look and feels packaging available in 25g Sachets, 500g Tin and 500g Refill”, Mr Ayodeji explained.

Tiwa Savage, the Twisco Brand Ambassador pronounced how the Twisco Chocolate Drink Powder will ride on the crest of her brand personality to market success. She cited her huge social media following, especially her Instagram handle as one of the sure-fire routes to the consumer market.

“For kids, the packaging is very attractive, and I’m glad that Twisco is nutritious and affordable for consumers across all social strata. I particularly like the brand because it meets my expectation. My son, Jamil, genuinely likes Twisco, too. I think selling something that one truly believes in is a stronger way of marketing,” she said.

At the end of the product launch, Promasidor promised to continually use its unique and thorough knowledge of the food industry in Africa to energise, nourish and enrich the quality of the lives of the people on the continent.