AIICO targets increased insurance market share

AIICO Insurance Plc has strategies by redefined its mission and vision statements, aimed at increasing its insurance market dominance in the country.

It promised to adopt a customer-centric and value-driven approach to business.

While its new vision statement is now, “to be the dominant insurer in Sub-Saharan Africa, built on a deep understanding of customer needs and world-class digital experience,” its vision is ” to create the most compelling customer experience by offering best-fit products to drive wholesome peace of mind through a dynamic, highly motivated workforce and innovative technology.”

Speaking on this development, the managing director/CEO, Mr Babatunde Fajemirokun noted that at the core of this strategic move are its customers, even as it is reengineering its operations to drive a whole new experience, leveraging an in-depth understanding of their needs through various life stages.

“We will anticipate their needs and exceed their expectations. As we embed customer experience within the culture of the Company, we will strengthen our ability to listen and engage customers across our spectrum of touchpoints,” he pointed out.

While promising to adopts digital throughout its operations in its quest for providing a unique customer experience and differentiation, he added that “we will provide a fast, responsive, and frictionless experience for consumers and employees as they switch between channels in their journey to fulfilment. Wherever our customer finds us, be it online, or by walking into any of our branches, they are sure to meet a recognizable and consistent service delivery.”

AIICO, he said, has proven to be stable and reliable through the years amid different seasons of volatility, uncertainties and complexities by consistently delivering on its promise to its customers, shareholders and other stakeholders.