GAIM Season 4: Fidelity Bank splashes N39m on customers

Fidelity Bank Plc spent N39 million on 15 customers on Thursday in the final draw of its Get Alert In Millions (GAIM) Season 4 savings promotion.

Mr Sunday Okeke from Matori Branch in Lagos and Mr Justine Nwaozor from the Suleja Branch in Niger State were the big winners of N10 million each.

The winners emerged through a transparent process attended by representatives of the National Lottery Commission and the Federal Competition and Consumer Protection Commission.

Speaking during the final draw, the bank’s chief executive, Ms Nneka Onyeali-Ikpe, said the campaign was the ninth in a series of savings promotions launched by the bank over the past 14 years.

Onyeali-Ikpe said Season 4, which began in October 2019, has so far had five raffles but has been put on hold due to the outbreak of the COVID-19 pandemic.

She noted that the promotion was suspended in March 2020 after obtaining the necessary regulatory approval due to COVID-19.

“Based on the monthly and fortnightly draws made, 81 winners emerged; with a total of 63 million naira and several consolation prizes won, ”she added.

Onyeali-Ikpe, who was represented by the bank’s executive director, Lagos & South West, Dr Ken Opara, said the bank also granted airtime worth around N6 million to 7,000 customers as part of the promotion.

“In this final draw, we will be giving away a total of N39 million to 15 customers and 18 consolation prizes of televisions, refrigerators and generators.

“By the end of this draw, we would have distributed N120 million in cash and 108 consolation prizes of televisions, refrigerators and generators (worth N7.8 million) to 204 winners,” he said. she declared.

Onyeali-Ikpe noted that the promotion was instituted to stimulate financial inclusion and reward its many customers for their loyalty and patronage.

“The phrase ‘It pays to save with Fidelity Bank’ runs deep in people’s minds and this savings campaign will go a long way in growing that awareness.

“This promotion encourages clients and members of the public to imbibe a culture of savings, thereby deepening financial inclusion, in line with the mandates of the Central Bank of Nigeria,” she added.

She said the promotion had a positive impact on the bank’s bottom line.

“The impact has been very phenomenal in the major growth, a lot of people who haven’t had the opportunity to save now.

“The main thing is that it has increased the culture of savings and it has also translated into the result in terms of the volume of savings that the bank has achieved both in the number of people and in the volume of savings.

“It was a great success; benefit for the customer, benefit for the bank and benefit for the country,” said Onyeali-Ikpe.

According to her, the bank is working out arrangements for the next promotion and customers should be waiting.

“So in no time, you are going to see another promotion with additional incentives.

“Customers need to keep hope alive, keep saving, before you know it, the next promotion is with us with some great benefits attached to it. It will be better than what you saw today, ”she said.

She said the bank will instil financial literacy in the next promotion.

“We will teach people to invest and to invest well. The package is also going to be about teaching them to invest what they have earned to have a sustainable lifestyle at the end of it, ”she said.