Post-Covid: How digital marketing strategies can boost your business

In the world of digital marketing, some strategies are just more effective than others. As a small business owner, you need to choose a profitable digital marketing tactic to reach your marketing goals.

The following tactics are some of the most effective digital marketing strategies available to your business.

Search Engine Optimization (SEO)

SEO is a leading digital marketing strategy as it offers loads of benefits to small business owners. Anyone wishing to rank on page one of Google will have to get their website optimized for search engines.

As mentioned earlier, the internet is where people spend most of their time these days, and Google is a vital part of it. Users in the modern world rely on Google for everything; they become virtually lost without it. When consumers need quick answers to questions, they use Google; when they need to learn more about a product or service, they turn to Google as well.

Investing in SEO for your small business might seem like a lot, but it’s of great importance as your business won’t grow without it.

Benefits of SEO For Your Small Business

By optimizing your website, you get a position of high visibility on the SERPs, because nothing increases your brand’s awareness like being on the first page of Google for keywords specific to your industry.

SEO brings more traffic to your site, helps you build business growth outside your location. An effective SEO strategy puts you ahead of the competition, while an SEO-optimized website is more likely to convert visitors to customers.

Social Media Marketing (SMM)

A social media marketing is a type of digital marketing that comprises activities such as the creation and sharing of relevant content on social media platforms to reach your branding and marketing goals.

Social media marketing consists of posting texts, images, and videos on social media platforms to raise brand awareness and ignite engagement with the target audience.

Benefits of Social Media Marketing for Your Small Business

It promotes your business on social media helps you improve brand awareness and increase website traffic as more people learn about your business.

It also, adds more conversions for your business, as it helps you create a unique brand identity and impress potential customers.

With SMM, you can build a relationship with existing customers and boosts your organic visibility.

It also, helps you track the marketing tactics used by your competitors, even as it is cost-effective.

Video Marketing

In recent years, video content has grown to become one of the most powerful marketing tools. The heavy use of video content in marketing has become a norm in today’s business world. Businesses now realize the power it holds to captivate their audience.

Numerous studies have shown that including a video in your content can bring about a 157% increase in organic traffic from search engines. Another study has shown that Google ranks pages with video content higher in the SERPs than those with just texts and images.

Benefits of Using Video Marketing for Your Business

Video content helps existing and potential customers trust your brand more and it is an effective tool for boosting your SEO ranking.

Video marketing is an excellent tool for building your brand awareness and can help you improve consumer engagement.

For instance, it helps you connect better with your target audience and help boost your conversion and sales.

You can either have a video published on your website or YouTube. It would be best to do both. When posting a video on YouTube, don’t forget to choose a title optimized for search engines, and include a link to your website in the comment section. You must also not forget to create a relevant video thumbnail.

Pay-Per-Click (PPC)

Pay-Per-Click is another effective digital marketing strategy. It is a digital marketing tactic where business owners pay a specific amount for each click their ad gets. In other words, you buy visits to your site.

Businesses can use this method to create publicity on search engines, apps, and social media platforms. Of all the popular PPC methods, over the years, Google AdWords has proven to be the most effective.

Google AdWords helps you place your ads on the SERPs so that your ad shows up amongst other paid and organic search results when a Google user searches for a product or service similar to what you offer.

Studies have shown that 64.6 per cent of users click on Google ads when they are looking to purchase an item online.

Cold Email Marketing

Most people consider cold email to be less effective than other techniques we discuss here. But is this true? Cold emailing is widely believed to have the potential to earn businesses conversions and sales when done right. No fewer than 89 per cent of marketers say they generate more of their leads from emailing.

Benefits of Using Cold Email Marketing for Your Business

With a compelling CTA, cold email marketing can increase the traffic to your website and even lead to conversions.

Cold email marketing is easy to track and measure and you can increase brand awareness with cold email marketing, with its super effective, yet affordable.

With a successful cold email outreach, businesses can reach hundreds and even thousands of potential customers. There’s a 32 per cent chance that a cold email sent out to a potential customer will get opened.

Lead Generation Marketing

Lead generation refers to the marketing process of stimulating and attracting a potential customer’s interest in your product or service to build a sales pipeline. In other words, it is the generation of consumer interest in what your business has to offer.

The term “lead” refers to a potential customer of your business – someone who’s shown an interest in what you offer. To capture a lead, businesses use lead generation tactics to make users do stuff like complete an online form, sign up for something, or contact them directly.

Content Marketing

Content marketing is the process of creating and distributing valuable content to build brand awareness and increase conversions. It aims at using the publication and distribution of content to attract business leads, increase website traffic, and ultimately make more sales.

Content is indeed king. Whether it’s in the form of a captivating video or a high-quality article, content is everything in digital marketing. No business can do without it. Content marketing is the foundation of SEO, video marketing, and social media marketing.

Content marketers employ an array of tools and mediums to reach their marketing goals. They create content like videos, podcasts, articles, infographics, social media, and blogs as a vehicle.