Quickteller Launches New TVC and 360 Brand Campaign Celebrating the “Run It” Spirit of Africa’s Go-Getters

Brand Unveils Official Campaign Theme Song tagged ‘The Goal-getters Anthem’
Lagos, Nigeria: Quickteller, the flagship digital payments & lifestyle platform from Interswitch, has unveiled a bold new television brand campaign that celebrates the energy, resilience, and action-oriented mindset of today’s African consumer.
Rooted in a simple but powerful truth – that payments should be a seamless part of everyday life, this new brand campaign brings to life the spirit of the Quickteller customer: decisive, driven, and always moving forward.
Themed around the rallying cry “Run It!”, the new Quickteller TVC is a salute to the modern African go-getter. It captures the everyday moments where ambition meets action; where bills are paid instantly, airtime is topped up in seconds, transfers and other financial transactions are completed without friction, and opportunities are seized without delay. At every touchpoint, Quickteller stands as the invisible but indispensable enabler, powering intuitive transactions at the speed of thought!
“At Interswitch, we have always believed that payments should not slow people down; they should keep pace with their ambition.” said Cherry Eromosele, Executive Vice- President for Marketing & Communications Interswitch Group. “Quickteller was built for a generation that does not sit back and wait for life to happen. They make things happen. This campaign is a celebration of that mindset and a reaffirmation of our commitment to delivering seamless, reliable and accessible digital payment experiences,” she added.
According to Tomi Ogunlesi, Divisional Head for Brands, Communications, Content & CSR at Interswitch Group, “For years, Quickteller has served as a trusted digital payments platform, enabling millions of users across Africa to transact effortlessly across multiple channels – from mobile and web to USSD and agent networks. The new campaign reinforces the brand’s role as a reliable financial companion for individuals and businesses navigating an increasingly fast-paced digital economy.”
He further elaborated that “Through vibrant storytelling, dynamic visuals, culturally resonant narratives, and quite essentially, a deliberately curated music bed that rhythmically captures the goal-getting philosophy of our contemporary target market, the television commercial and its associated integrated campaign showcase how Quickteller integrates naturally into the rhythm of daily life, empowering our customers to move confidently, transact intuitively, and stay in control”
According to Interswitch, the campaign will roll out across major television networks, supported by a robust integrated marketing push spanning digital, radio, outdoor, and social media platforms.
As Africa’s digital economy continues to expand, Quickteller remains committed to simplifying payments, enhancing convenience, and supporting the aspirations of millions who choose to “Run it!” every day.