The Experiential Marketers Association of Nigeria (EXMAN) has advocated for a partnership between relevant agencies of the Federal Government with professional players in Nigeria’s marketing communications industry towards building a positive and lasting image identity for the country.
President of the Association, Tade Adekunle who made the advocacy in Lagos, recently, said there was the need for marketing communications industry professionals to come together, work as a team and partner with the government in building the country’s image, stressing that the practitioners were forever ready to partner with the government.
He explained that it is important for the government to engage practitioners in the marketing communications industry as partners, pointing out that the task to positively build the image of the country could not and should not be left in the hands of quacks.
According to him, a sensitive task like building an image identity for the country must be left in the hands of thoroughbred professionals who will take a holistic view of the situation and strategically proffer solutions.
“There is also the need to work as a team to partner with government. It’s important for government to engage practitioners in marketing communications industry as partners. The task to positively build the image of this country cannot and should not be left in the hands of quacks but practitioners who will take a holistic view of the situation and strategically proffer solutions. The practitioners are forever ready to partner with government,” he said.
And similarly, in his critical assessment of business performances by operating firms in the experiential marketing sector, especially during the period of the outgone business year 2019, Adekunle observed that firms in the sector fared significantly well judging from their positive contributions to consumer experiences through the brands and various clients they worked for.
He also projected that the marketing agencies have even greater chances for better business opportunities in the course of the unfolding year 2020 despite expected challenges.
According to him, there are many expected areas of common challenges confronting players in the industry such as among other things, issues relating to multiple taxation and clients invoice payment terms which presently is posing growth challenge to Small and Medium Scale Enterprises (SMEs).
He added that what was required to address the challenges would be an ideal towards working together, collaboration, exchange of ideas and even sharing of facilities between business players across the sector.
“There are many areas of common challenges. The ideal is to work together to achieve a common purpose in the areas of addressing issues of multiple taxation, clients invoice payment terms (that is becoming a challenge to SMEs) and above all in the areas of collaboration, exchanging of ideas and even sharing facilities.
“Well, from the various analyses of 2020 by experts, the year 2020 will come with its own challenges. However, there are also opportunities for those who can position themselves to think out of the box. Innovation will be key for all. Despite the challenges, there are opportunities out there,” he said.