'How Dangote Cement promo impacts beneficiaries businesses'

*As over 450-star winners emerged

As the curtains draw on the Dangote Cement Bag of Goodies 2020 Season 2 promo, beneficiaries are still enjoying the euphoria of the impact of the promo on their lives and businesses.

The mega promo, which produced over 450 lucky winners across the country, has impacted positively on the businesses of loyal customers and assisted in mitigating the effect of the COVID-19 pandemic on consumers.

Winners recount impact

A block moulder and cement dealer, who was one of the lucky winners of the just concluded Dangote Cement Promo, Mr Obinna Udebi, said the N1million star prize won during the promo has been used to expand his cement and block-moulding business.

According to Udebi, his business was only struggling to survive due to the impact of the global COVID-19, but it was rescued by Dangote Cement through the just concluded Mega Promo.

He disclosed that, prior to the promo, he was only able to buy 300 bags of cement, “but with N1 million, I have been able to increase the numbers of my cement stock from 300 to 600 bags.”

He said Dangote Cement has helped improve his revenue, as he is now able to deliver cement and blocks to customers within a few days as a result of the available funds.

Udebi, who claimed to be a major seller of Dangote Cement products since 2009, commended the company for maintaining high-quality products that have stood the test of time since inception.

For Mr Aminu Bala, another cement dealer who also won in the promo, the N1 million star prize has transformed him from an ordinary retailer of cement to wholesaler and major dealer of Dangote Cement. Bala stated that the N1 million he won during the promo period has transformed his company from a retailer of cement to a wholesaler. “Since I won the prize money, I have stepped up to buy one to two trailer loads of cement, which automatically transform me from retailer to wholesaler of Dangote Cement.

He confirmed that Dangote Cement still remains the best cement in the Nigerian market and continues to be the consumer’s first choice.

Essence of the Promo

Speaking on the reasons for staging the promo, Group Managing Director, Dangote Cement Plc, Michel Puchercos, said it was part of the company’s strategies to continuously reward consumers who are the backbone in the cement business

“It was to reward valued consumers for their unflinching partnership in ensuring that our range of cement products remains today the first choice for construction purposes across the country,” he added.

Puchercos stated: “The prizes we offered during the promo were specifically tailored towards changing the living standards of consumers who are the end-users of our products. These prizes have great economic value as they can be used to kick off small scale businesses especially in the face of the COVID-19 global pandemic with many families losing their source of livelihood.

“Dangote Cement ‘Bag of Goodies Promo Season 2’ served a dual purpose; it allows consumers of our products to continue their projects while at the same time stand a chance of becoming a millionaire or proud winner of prizes such as tricycle, motorcycles etc.

“Here in Dangote Cement, we adhere strictly to best global standards in producing our range of the cement which makes them the best in the market. Our products; BlocMaster, 42.5R, 42.5N and Falcon are all top-of-the-range brands developed to ensure that cement users have a choice on the type of product suitable for their projects. Much research and tests went into the development and production of these products, as we are determined to offer consumers the best quality and experience either in building personal houses or in commercial construction works”, he added.