New jollof rice project to feed 10000 children in Lagos


A new Jollof rice project tagged NAIJA Jollof championed by IAMBRANFNIGERIA has been launched and it is set to break the Guinness Book Record.

Revealing the planned hosting of the first edition of Naija Jollof on April 13th, 2020 at the 2019 I am brand Nigeria  Award/Gala in Lagos recently, Mr Taiwo Oluboyede, CEO of IAM BRANDNIGERIA said, “We are setting Guinness World Record for the largest serve of Jollof rice in Nigeria next year.”

According to him, “Jollof is becoming the most engaging topic in both Anglo/Francophone African countries, just like football. Food brings people together,” he said.

“On 13th April 2020, which is a public holiday, 60 top chefs will be cooking 6 Tonnes of rice in a single pot and we are feeding 10,000 children in Lagos, many of them on the street. This has been described as one of the largest humanitarian endeavours in our country, where that number of people are touched in a single day,” Oluboyede disclosed.

He said, “It is a combination of Jollof and the best of Nigerian music in one place.”

Describing the size of the pot, the volume of rice and number of chef to cook the Jollof, the IAMBRANDNIGERIA CEO said, “The 4.5 diameter pot, one of the largest in the world will be displayed on the street before donation to the museum where people can see and get inspired. One of the exciting things about this project is that the pot is made here in Nigeria.”

Jollof has gone beyond just ordinary food. It is now a fashion statement, a common language and heritage to about 500 million people across West Africa and beyond.

He said, Jollof has created a healthy ‘rivalry’ amongst West African countries such as Nigeria, Ghana, Senegal and others. We wouldn’t pass any little opportunity to show we have the best of it. You can understand why every food and seasoning brands are delighted in putting us against each other. It is also a sensational trending topic on social media.

With smart foods being an integral part of the country’s budding e-commerce platforms, Oluboyede stated that “Now, as the largest producer of rice in Africa, we have the necessary element to make Jollof a Nigeria’s brand collateral by becoming an undisputable authority in it. The benefits are immeasurable, in tourism, rice value chain, innovation, even job creation.”

From every indication, this is expected to be one of the top 3 most talked-about and engaging events of 2020 in Nigeria, because of the popularity and the social media frenzy that always accompanies the subject.

He said, this world record is expected to create a global media awareness and appeal about us, our opportunities and tourism sector as the news breaks on global and local news platforms. It’s also a sense of pride for us as a people as we showcase opportunities in our rice value chains.

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