NB hosts trade partner, fetes them with vehicles, other incentives


Nigerian Breweries Plc (NBP), held an exciting two day event in Lagos to reward and celebrate its esteemed trade partners.

The 2020 Distributors Award held recently a pre-awards dinner where popular soap opera actor and Radio Host, Steve Onu, popularly known as Yaw, thrilled the company’s trade partners to an entertaining evening of jokes, games and laughter.

Guests participated in a series of raffle draws, dance and singing competition to win amazing prizes including 10 Samsung Note 10 Lite phones and cheques worth 500,000 Naira each.

The second day kicked off with a business meeting with a review of 2019 performance and plans for 2020. Later that evening, the trade partners were treated to an elaborate award dinner that had all the trappings of a big social event including musical performances, sumptuous meals served alongside the company’s refreshing products as well as the presentation of prizes to many of the trade partners that performed exceptionally in 2019.

The company gave out over 245 awards in various categories which included; National Volume Champion, Achievers Award – distributors that met delivery volume target, Millionaires Award, Premium Category – Heineken and Tiger, Funding Performance Award, Malt Category A, Malt Category B, Stout Category, Mainstream Lager Category A, Mainstream Lager category B, National Premium Category and National Key Transporter Award, among others.

Speaking at the award ceremony, the Managing Director, Nigerian Breweries Plc, Mr Jordi Borrut Bel stated that the celebration is a clear demonstration of the company’s appreciation of the huge support, patronage and loyalty received from the trade partners throughout the 2019 business year.

 “We are delighted to express our profound appreciation to you, our esteemed trade partners for your commitment to our diversified portfolio of brands over the past 12 months.  We are aware that this has not been an easy journey but we are happy that you have chosen to partner with us to achieve great results. Indeed, you are all great partners that we are proud of and we hope to further bolster this rewarding relationship with unparalleled support to ensure we achieve even better results in the years ahead”, he said.

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