Jumia launches food festival to promote meal ordering

E-commerce platform Jumia Nigeria has announced the launch of a Food Festival Campaign which began on October 2nd and ends 31st October.

The campaign is organized in partnership with local restaurants such as Chicken Republic, Indomie Cafe, The Place, etc., and alcoholic beverage companies such as Diageo, Bacardi, Pernod Ricard and supermarkets, as well as blue-chip international restaurants such as KFC.

As part of the festival, Jumia Nigeria will be hosting on its platform a wide variety of convenience food suppliers including grocery shops, bakeries as well as a broad range of restaurants and cuisines.

Discounts of up to 50 per cent discount and free delivery will be offered to consumers on food, beverages and supermarket purchases as part of the event. Additional 5% discounts will be made available on orders placed using JumiaPay.

The campaign which has a neighbourhood, the focus will run primarily in Lagos, Abuja, and Port Harcourt, and will promote the adoption of the meal and food ordering among consumers, which has become increasingly popular in the last few years in these major cities. The event will also support restaurant businesses and the overall food ecosystem, as these have been severely affected by COVID-19 lockdown restrictions, resulting in less capacity, fewer opening hours, and sometimes shutdowns.

“For this Festival, we’re focusing on 3 major neighbourhoods or cities, such as Lagos, Abuja, and Port Harcourt. The Food Festival is a great opportunity for all food vendors in Nigeria – big and small, international and local – to engage with consumers online and offer them more convenience and value, in line with the theme of this year’s World Food Day celebration of Grow, Nourish, Sustain Together.

“We have been partnering with local restaurants and supermarkets, and some blue-chip international restaurants for many years now. Many of them have been through tough times over the past few months and are still suffering from the restrictions imposed as part of COVID-19 measures”, said Jumia Nigeria CEO, Massimiliano Spalazzi.