Ashok Leyland Launches Commercial Vehicle, Phoenix in Nigeria

Ashok Leyland has launched a light commercial vehicle, Phoenix in Nigeria. The Hinduja group along with Stallion Motors its distributor unveiled the product in Lagos to the Nigerian market recently.

A statement released by the company explained that the exclusive national partnership with Ashok Leyland has evolved with time to bring the best-in-class products and services to the Nigerian consumer.

According to the company, these commercial vehicles are assembled locally and are best engineered for the road severity in Nigeria and generating employment.

The Managing Director, of VON Automobiles, Dr Harpreet Singh, reiterated that the launch of Phoenix, the light commercial vehicle from Ashok Leyland adds to the range and shows the company’s renewed commitment towards bringing tough dependable and durable vehicles for logistics use in an affordable range to the Nigerian customers.

The company has sales and service outlets in Lagos, Abuja, Ibadan and Port Harcourt and has invested in state-of-the-art central auto parts and a service centre at Orile Lagos to support the distribution of genuine parts across the nation for the upkeep of these vehicles.

Commenting on the launch, Head Africa-International Operation, Ashok Leyland, Sachin Dasharath, said Nigeria is an important African market for Ashok Leyland. The new range of fully built trucks will sport a contemporary design, and a new-generation platform and will offer best-in-class efficiency, performance and comfort.

“Reinforcing our brand promise of ‘No Dream too far’ we are offering Phoenix that will provide the best Total Cost of Ownership to our customers.”

The key attributes of Phoenix are vehicle performance, customer profitability and driver comfort. Packed with superior mileage, load-carrying ability, stability and manoeuvrability, the Phoenix helps to run the business with a better return on investment.

The Phoenix offers class-leading comfort that sets the benchmark in the commercial vehicle industry. The dashboard is ergonomically designed with the controls placed intelligently. The vehicle comes with multi-angle adjustable seats. The steering column comes with tiltable and telescopic movements, while the two-point suspended cabin offers comfort and convenience.

Dasharath added: “Our aim in the international markets is to add more products to our portfolio and offer innovative and comprehensive solutions to our global customers. Experience a new class of LHD vehicles from Ashok Leyland.”