Old Mutual Goes On Air With ‘The Money Beat Show’ To Boost Financial Literacy

Old Mutual Nigeria, a subsidiary of Africa’s financial services powerhouse, Old Mutual Limited (OML), has launched a radio programme entitled: “The Money Beats Show” on flagship Nigerian stations as part of its strategy to deepen financial education and adoption of insurance products for Nigerians.

The programme is designed to drive critical financial lessons, including wealth creation, financial security, savings, and wealth protection, among others, through music, pop culture and a relatable outlet for people.

The Money Beats show intends to upskill Nigerians to be financially smart and savvy risk managers by getting them to decode financial lessons from contemporary and trendy songs.

The Money Beats Show will run weekly on Wazobia 95.1 FM, Lagos and Smooth 98.5 FM, Lagos, every Thursday and Friday for the next 13 weeks.

Commenting, Alero Ladipo, Old Mutual Nigeria’s Executive Head, Marketing and Customer Experience, said the show would redefine how Nigerians can decipher financial lessons using entertainment and pop songs. “Music is massive in Nigeria, with superior global acclaim. We believe it is possible to leverage this endowment to upskill Nigerians with these key financial skills to foster smarter decision making and improved life quality through financial security,” Ladipo said.