LG OLED: Bringing stadiums to the living room

Following the return of major sporting activities across the world after several months of lockdown owing to the outbreak of the COVID-19 pandemic, relief came the way of sports lovers who have had to cope with the unpleasant reality, the cancellation caused.

In spite of the return of the games, the emptiness of stadiums have remained conspicuous. Though the development was considered as part of the ‘new normal’ but it is strange and unreal, creating a huge gap that needs to be filled in the mind of the fans.

According to LG Electronics, it has come to fill the vacuum in order to prove a point that through the LG OLED’s self-emitting pixels that games do not have to be silent despite empty stands. The company says it has proved beyond reasonable doubt that a larger TV will always do the job of watching action played across giant fields better by displaying zoomed-out footage in amazing details, like the sporting events slowly make their returns to the TV.

Bigger displays also deliver wider viewing angles so family and friends can watch the big game together without huddling on the sofa, says the General Manager, Home Entertainment Division at LG Electronics West Africa, Mr Vanjamin Kim.

“OLED delivers the widest viewing angles in the game, the 88-inch LG SIGNATURE OLED 8K TV is the pinnacle of home spectating, while its smaller 48-inch sibling delivers the same wide-viewing angle to smaller rooms,” he added.

With LG OLED’s self-emitting pixels in 4K and 8K, according to the company, viewers have the prospect of seeing every feature, down to each blade of grass, while decreasing motion blur and flickering as every pixel illuminates independently. The TVs possesses AI Sound Pro and up-mix game audio for realistic sport sounds, they are also Bluetooth Surround Ready for easy connection with LG’s powerful XBOOM speakers or a wide selection of soundbars.

“For sports, gray uniformity is everything. Staring at the same colour for hours means a TV must maintain a single block of colour at a realistic brightness and without distracting dark patches. LG OLED TVs has continued to garner rave reviews for best-in-class uniformity.

The 88-inch class LG SIGNATURE 8K OLED (model OLED88Z9)1 and 75-inch class LG 8K NanoCell (model 75SM9970)1, with suggested prices of $29,999 and $4,999 respectively, are available at select LG-authorized retailers starting today.

“It’s obvious a TV was designed with fans in mind. If it features Sports Alert notifications! New to LG TVs, users are updated on their team’s latest news and kick-off times, so not even a second of exciting play is missed. And with all the technology in today’s TVs, setting up a TV correctly for a big match would normally be a chore.

“However, with LG OLED TVs’ α9 Gen3 AI Processor, the TV does most of the hard work for you by cleverly detecting when you’re watching sports and then optimizing picture quality accordingly via Auto Genre Selection. Basketball and its fast-paced action can make motion blur and flickering more pronounced on a regular TV,” Kim said.

Mr. Kim explained that LG OLED is even taking some sports virtually, with an all-new take on competitive racing. “Pro racing drivers are using OLED-powered simulators to compete in Australia’s BP Supercars All-Stars Eseries, LG partnering with Kelly Racing to give their drivers the best chance to claim its inaugural title. Using LG OLED TVs, the impressive racing simulator achieves realistic racing experiences that every racer can easily relate to.

“Esports’ incredible rise to the mainstream has young and old alike searching for the best gaming arsenal to gain a competitive edge online. And with next-generation game consoles due by the end of the year, the epic battle between PlayStation and Xbox fans are set to hit new heights.

“LG’s 4K Ultra HD OLED 48CX not only offers 4K resolution and 120 frames per second, it also features auto low latency mode (ALLM), enhanced audio return channel (eARC) and variable refresh rate (VRR) for the serious gamer.”