Business professionals and top executives of companies from across Nigeria, has stated that emerging technologies will upscale businesses in the country.
This was stated at the Doing Business in Nigeria Conference (DBNC) held in Lagos with the theme, ‘Business Unusual: Breaking Barriers’.
Chief enterprise business officer of MTN Nigeria, Lynda Saint-Nwafor, stated that, most of the businesses in Nigeria are Small and Medium enterprises (SMEs) and highlighted that these businesses contribute 46 per cent to the National GDP as of 2022.
She said, a 2021 National survey by SMEDAN revealed that limited access to funding, rising costs of doing business, and increased technology usage are three critical trends observed within the Nigerian SMEs landscape, adding that leveraging emerging technologies would drive scale, optimise cost, and bolster operational effectiveness.
According to her, technologies such as Digital Marketing, ERP/CRM, Big Data, Cloud Computing, IoT Solutions, Cyber Security, and Artificial Intelligence would improve SMEs within the country. Businesses can leverage AI to automate tasks and workloads, analyse data, and predict trends while Cloud Computing provides cost-effective solutions for technology infrastructure and management.
President/Group CEO of Transcorp Plc, Dr Owen Omogiafo, submitted that preparing a proactive crisis management plan would help businesses stay afloat in turbulent times.
Convener of DBNC, Linda Uneze, noted that several factors pose threats to businesses, especially in Nigeria; and to attain set goals, businesspeople must do the extraordinary.
She also said: “I do not believe in limitations, and I am always confident that start-ups can blossom if they put in the right attitude and work. Also, established companies have more opportunities to scale through more heights.”
Experts at the conference agreed that with more collaboration between the government and private sector, businesses would thrive better, encouraging the government to look into the impact of existing business policies and review areas that may constrain and serve as barriers to doing business within the country.