MILO rolls out nationwide promo, targets two million consumers

MILO Nigeria has launched a nationwide consumer promotion aimed at rewarding more than two million loyal customers with cash, airtime and six brand-new vehicles as part of efforts to deepen consumer engagement and strengthen its market presence.

The MILO Text & Win Promotion, which runs from July to September 2026, offers consumers the opportunity to win instant rewards, including airtime and cash prizes, while six winners will drive home brand-new vehicles. Five winners will emerge from the bi-weekly draws, while one grand prize winner will receive a family Sport Utility Vehicle (SUV).

To participate, consumers are required to purchase a 20-gram promotional MILO sachet, reveal the unique code inside the pack and either dial *80114# or scan the QR code printed on the back of the sachet.

Speaking at the launch, Category Lead for MILO at Nestlé Nigeria, Gilbert Tweneboah-Koduah, said the campaign was designed to appreciate the loyalty and trust Nigerian families have shown the brand over the years.

He said MILO has become an integral part of millions of households across Nigeria, adding that the promotion celebrates the enduring relationship between the brand and its consumers.

“The trust and loyalty of Nigerian families have been at the heart of MILO’s journey in Nigeria for generations. Through the MILO Text & Win Promotion, we are celebrating that enduring connection and expressing our sincere appreciation to the millions of consumers who continue to choose MILO every day,” he said.

Commercial Director of Nestlé Nigeria, Boladale Odunlami, said the initiative is also expected to stimulate business growth across the company’s distribution network and among trade partners.

She assured consumers that promotional sachets would be available nationwide to ensure equal access to the campaign across the country.

The Federal Competition and Consumer Protection Commission (FCCPC) also endorsed the promotion, assuring consumers of regulatory oversight.

The Commission’s South-West Zonal Coordinator, Dr. Olubunmi Otti, urged consumers to participate with confidence, noting that the FCCPC would monitor the campaign to ensure fairness, transparency and full compliance with consumer protection regulations.

She said the Commission would ensure that all winners receive the prizes promised under the promotion.

The launch featured the unveiling of the promotional sachets and a showcase of the six grand prize vehicles, with representatives of Elizade Motors demonstrating the features of the SUVs to guests.

Nestlé said the promotion complements MILO’s longstanding investments in youth development and community initiatives, including the MILO School Basketball Championship, MILO Building Champions and the MILO Elevate Recycling Initiative, which continue to promote sports, healthy living and environmental sustainability across Nigeria.